There are two very interesting book stores in the Kercheval shopping district. Margaret Snow Sanger, and the Doubleday Doran Book shops incorporated, conduct the “Little Book Shop” at 17116 Kercehval Avenue near Cadieux Road. This shop has all the facilities which characterize the Double Day Doran Book Shops, which ”Fortune” in its February issue calls “The most progressive and best managed chain of book sores in America”. A comprehensive stock of the books of all publishers is carried, including a large selection of children’s books. Greeting cards and personal stationary also are sold. A rental library is part of the Shop’s services. Other facilities of this little shop include: Complementary advance copies of “Books” and famous weekly literary supplement of the New York Herald, Tribune, (B) Complimentary copies of “The B ok Dial” a carefully compiled and edited magazine, devoted to current books, and available exclusively through Double Day Doran Book Shops. (C) The Telegraphic Delivery of books to New York, Chicago, Philadelphia, St. Louis and other cities where Double Day Doran Book Shops are located. (D) Exceptional special order service, (E) Bon Voyage Book packages delivered by special messenger to steamers sailing from New York. (F) A personalized monthly or fortnightly book selection plan, which brings to you periodically the book currently published, most likely to meet your particular reading tastes. (G) The acceptance of subscriptions to the Literary Guild. The Book of the Month Club, and any other book clubs. (H) A diligent search for any book you want, even though it may have been long out of print.
A second book shop is located in the Punch and Judy Theatre Building and is a branch of the ”Sign of the Mermaid” a book store in Detroit. Both this shop and the very inviting Florist shop next door, owned and operated by Arthur Passelk, are especially attractive and unique, having walls and ceilings of antique pine which gives a very home like appearance.
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